The tourism sector in Serbia, after years of steady growth, faced a decline in 2025 in both domestic and international arrivals and overnight stays. According to the Statistical Office of the Republic of Serbia, in the first ten months of 2025, the number of tourists fell by 1.9 percent, with domestic visitors down 2.7 percent and foreign tourists down 1.2 percent. Domestic overnight stays decreased by 5.5 percent, while foreign tourists recorded roughly the same number as the previous year.
Tourism experts attribute the weaker performance to the general economic and political situation, rising prices compared to neighboring countries, and a significantly lower number of vouchers issued to encourage domestic tourism.
In 2025, only 30,000 vouchers were distributed, a sharp decrease from previous years, directly impacting the number of domestic visitors.
Despite the decline in domestic tourism, foreign visitors, particularly from Turkey, China and Russia, continued to arrive in large numbers. Summer travel by Serbian tourists abroad also increased, with spending rising by 22 percent compared to the same period in 2024. Greece remained the most popular summer destination, followed by Turkey, Montenegro and Croatia, although higher prices led to a slight reduction in demand.
