Lifestyle

Do We Really Understand Marketing? – The Psychology Behind What We Buy

Traditional advertising channels, such as television and radio, remain part of the marketing landscape, but social media...

Fall Wardrobe: Do We Really Need It All?

At the same time, fast-fashion brands continue to release new collections at an increasingly rapid pace, while social media influencers fill Instagram and TikTok...

Jet2 Will Launch New Direct Flight Connecting Croatia With Scotland

The new route will begin on 2 May and operate every Sunday until 17 October, providing a direct link between Scotland and Istria. The service...

Instagram Reality Often Looks Very Different From Real Life

For some people, food is not about whether it looks good in a photo, follows the latest wellness trend or contains the perfect balance...

Wizz Air to Keep Belgrade Base as Serbia Delays Controversial Aviation Rule

Wizz Air will remain in Serbia after the Serbian Civil Aviation Directorate postponed the implementation of a controversial provision that had raised concerns over...

Is the Western Balkans’ “Crazy Weather” Becoming the New Normal?

Summers bring prolonged heatwaves and droughts, while sudden storms and extreme rainfall can arrive with little warning. Winters can alternate between unusually mild periods...

EasyJet to Restore Ljubljana–Berlin Route

The service is yet to be officially announced by easyJet, but the route was spotted by regional aviation portal Ex-Yu Aviation and tickets are...

Are E-Readers the Future for Book Lovers?

For young people in particular, the appeal is easy to understand. Students and young professionals often live in rented apartments or smaller homes where...

Female Athletes Push Back After Sydney Sweeney’s Sports Betting Ad

While the campaign was not specifically aimed at female athletes, its highly sexualised portrayal of Sweeney has prompted women across social media to push...

Back to School: When School Supplies Become a Status Symbol

The start of the school year has increasingly become a season of shopping rather than simply a return to the classroom. New notebooks, pencil...

Is Beauty the Least Interesting Thing About a Woman?

A woman walks into a room. Before anyone hears what she has to say, what she knows or what she has achieved, there is...

Supplement Culture – Where Should We Draw the Line?

The period of the COVID-19 pandemic may have contributed to a broader change in the way people think about their health. The pandemic pushed...

Beyond the Metro: Rethinking Public Transport in the Western Balkans

Ljubljana, Zagreb, Belgrade, Podgorica, Sarajevo, Skopje and Tirana all face very different population, geographic and infrastructure challenges. None of the Western Balkan capitals currently...

Is Regional Cinema Running Out of Ideas?

There was a time when a new film or television series from the former Yugoslavia could become much more than entertainment. It could become...

Croatia Sees Shift in Foreign Workforce as Filipino Workers Rise

The shift comes after several years of rapid growth in foreign employment, driven by labour shortages in construction, tourism, hospitality, transport and other sectors....

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