Serbia’s Tourism Industry Showcases Innovation and Tradition

Over 500 business meetings, cutting-edge AI discussions, and local delicacies await visitors at the 46th International Tourism Fair

Serbia’s thriving tourism sector takes centre stage at the 46th International Tourism Fair and the 20th HoReCa Equipment Fair at the Belgrade Fair from February 20th to 23rd.

The stand of the Serbian Chamber of Commerce’s Tourism Association (PKS) will host a staggering 32 exhibitors across 270 square meters, including travel agencies, hotels, thermal resorts, motels, and unique local enterprises from across the country.

Visitors can explore the offerings of Fruske Termes, Mayak Tours, and the beloved Tara Inn rafting resort, while interactive solutions and products like Amelles cosmetics and Belgrader Handcrafted Cheese bring a distinctive flavour of local innovation.

In a nod to the future, PKS will also spearhead thematic events on AI in tourism and the development of camping tourism.

The fair is also notable for fostering inclusivity, with collaborative initiatives from the Special School “Dr Milan Petrović” aimed at promoting social entrepreneurship.

Italy, as the partner country, promises to further enhance the global appeal of the event, attracting over 400 exhibitors in the tourism sector alone.

A must-attend for industry professionals and curious travellers alike.

Have a news tip or story to share? Email us at info@connectingregion.com

Čadež: AI Represents a Generational Opportunity for Serbia

Speaking at the Business Summit 2026 conference in Ložionica, attended by more than 400 participants and 200 business leaders from Serbia...

Slovenian Startup Wins Top Award For DNA Data Storage Technology

BioSistemika won the top prize at the Podim Pitching Competition in Maribor with DATANA, a patented technology designed to store digital data...

Gen Z Lives With AI, But Doesn’t Trust It

Artificial intelligence has become routine for Generation Z in Serbia. More than 80% of young people see AI as...

Microsoft Marks 30 Years in Croatia as AI Becomes the Next Battleground

Microsoft’s journey in Croatia began in 1996 with a modest team of four, led by Goran Radman. Three decades later, the...

Kraš Starts 2026 with Revenue and Profit Growth

Kraš Group reported €45.5 million in revenue in the first quarter of 2026, up 4.3% year-on-year, while net profit...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities