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Optimistic Start to the Year for Croatian Tourism Industry at PLACE to GO Fair

Following last year's impressive results, Croatian tourism professionals stepped into the new year with optimism, evident at the 11th PLACE to GO tourism fair. 

Held for the first time in January at Zagreb’s Arena, the fair hosted around 200 exhibitors from 14 countries, slightly fewer than last year.

Despite the absence of the usual bustle and major attractions typical of global fairs, due to a shift to a less favorable January slot and a concert cancellation, the event remained a key platform for showcasing diverse offerings. Domanovac, the organizer, emphasized that the fair, initially business-focused, opened its doors to the public over the weekend, offering free admission. She announced the 2025 fair would occur in early February, focusing more on business exhibitors.

Domanovac also highlighted the support from the Ministry of Tourism and Sports (MINTS), Croatian Tourist Board (HTZ), Croatian Chamber of Economy (HGK), the City of Zagreb, and long-term collaborations with Turkish Airlines and Croatia Airlines. International exhibitors included notable participants from China, India, Sri Lanka, Tunisia, and several European countries, including Serbia.

The fair also underscored the significance of national parks as a tourism asset, benefiting from European funds for visitor center development. Parks like Plitvice and Krka have seen increased visitors, while nature parks are gaining recognition among tourists.

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