Foreign Visitors Spend Over BAM 40 Million in Bosnia and Herzegovina

International visitors spent BAM 40.5 million in Bosnia and Herzegovina during the first six months of 2026 through the country’s VAT refund system, underscoring the growing importance of shopping tourism to the country’s economy

According to data from the Indirect Taxation Authority of Bosnia and Herzegovina (ITA BiH), foreign citizens purchased goods worth BAM 40.5 million between January and June, making them eligible to claim refunds on value-added tax (VAT). The figures point to continued growth in cross-border shopping, particularly among visitors from neighbouring countries.

The largest share of purchases was made by travellers from Croatia, Serbia and Montenegro, who continue to account for the majority of foreign shoppers in Bosnia and Herzegovina. Many visitors cross the border specifically to purchase consumer goods, clothing, household products and other retail items, benefiting from competitive prices and the possibility of reclaiming VAT upon leaving the country.

The VAT refund mechanism is available to foreign nationals who permanently reside outside Bosnia and Herzegovina and who export the purchased goods within the legally prescribed period. The system has become an important incentive for retail spending, particularly in border regions where shopping tourism plays a significant role in local economies.

The continued rise in spending also reflects the recovery of regional travel and tourism, with improving connectivity and increasing consumer confidence encouraging more cross-border visits. Retailers, especially those located near international border crossings, have benefited from stronger demand throughout the first half of the year.

Shopping tourism has become an increasingly important component of the Western Balkans’ economy, with consumers frequently crossing borders in search of more favourable prices, broader product selection or tax advantages. Bosnia and Herzegovina has positioned itself as one of the region’s attractive retail destinations, particularly for visitors from neighbouring EU and non-EU countries.

Officials expect the positive trend to continue during the summer season, traditionally the busiest period for tourism and cross-border travel, providing an additional boost to domestic retailers and the wider economy.

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