In a decisive leap westward, Zavarovalnica Triglav—the dominant insurance player in Slovenia—has partnered with Prima Assicurazioni and Ageas Re to penetrate Italy’s competitive auto insurance market.
It’s the group’s first foray into Western Europe and a strategic play that could swell its business volume by a third, surpassing its 2025 target of €1.8 billion.
Announced on 5 June, the venture aligns with Triglav’s 2030 strategy, aiming to diversify its international footprint and strengthen profitability.
The move is forecast to generate €400 million in business next year through Prima, eventually comprising up to 20% of the Italian partner’s auto portfolio—temporarily higher in 2025 due to reinsurance support from Ageas Re.
Group CEO Andrej Slapar lauded the partnership as a milestone, saying Italy offers a “strong opportunity” to build global recognition.
Triglav is currently active across all former Yugoslav republics.
In its home market of Slovenia, the insurer commands a dominant market share of over 40%, while in Montenegro it leads with nearly 35%.
Elsewhere in the region, Triglav holds a 14% share in North Macedonia and around 5% in Croatia.
