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Montenegro Showcased as a Prime Tourist Destination in Slovenia

Montenegro, aiming to boost its visibility in the Slovenian market, was promoted as an attractive tourist destination through articles on popular Slovenian websites and an Out of Home campaign. 

The National Tourism Organisation (NTO) highlighted that Montenegro’s features were displayed on billboards at key locations in Ljubljana, marking a significant step in enhancing international presence and promotion among the Slovenian audience.

The country’s winter tourism offerings, rich New Year’s program, and unique natural beauty were featured in four articles with captivating photographs on Slovenia’s most-read website, 24ur, reaching over 900,000 monthly visitors. The articles focused on Montenegro as a diverse destination where each day offers a different experience.

Historic town of Perast at Bay of Kotor in summer, Montenegro

Highlighting Montenegro’s varied tourism offerings, the articles emphasized the ease of exploring both the northern and southern regions within a short time, despite their stark differences, making it an ideal holiday spot.

The winter attractions of Montenegrin ski resorts and active holidays were presented, catering to a range of interests from snowboarding, alpine and Nordic skiing, winter rafting, snowshoeing, horse riding, winter hiking, to sleigh tours. The articles promised an active day in the snow, fresh mountain air, local cuisine, and an entertaining program.

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