Koykan, the Croatian street food brand that has garnered success in its home country, is poised to make a significant leap onto the European stage.
With plans to open 15 new restaurants across seven countries by 2026, the company aims to expand into Germany, Austria, the Czech Republic, Slovakia, Hungary, and Slovenia, while continuing its growth in Croatia.
The chain, known for its globally influenced menu and modern business approach, has built its expansion strategy on over a decade of experience and careful location analysis.
New outlets will be positioned in high-traffic urban areas, with the franchise model and simplified digital operations designed to ensure efficient scaling.
Koykan is also pioneering a financing strategy in Croatia, becoming one of the first brands to use corporate bonds to fund its expansion—a model common in the US and Western Europe but rarely seen in Croatia.
Founder and CEO Boro Milivojević stressed that this growth is data-driven, with locations chosen based on verified traffic and spending potential, ensuring a solid return on investment typically within two years.
