The three-day event will give the Croatian public an opportunity to see Ferrari models up close in one of Zagreb’s most recognisable urban spaces. Rather than taking place at a traditional automotive venue, the lounge will be located directly opposite the city’s main railway station, in the historic Lower Town.
The project is being organised by Croatian entrepreneur Robert Bajs, whose relationship with Ferrari and its Maranello headquarters has developed over several years. Bajs has previously been involved in presenting new Ferrari models to customers across the region through his business activities.
The arrival of the Ferrari Lounge is expected to attract both dedicated car enthusiasts and members of the wider public, bringing the brand’s distinctive combination of Italian design, motorsport heritage and luxury into the centre of the Croatian capital. For Zagreb, the event also reflects the city’s growing appeal as a setting for international premium-brand activations. Its central squares and historic locations have increasingly been used for automotive, fashion, technology and cultural events, allowing global brands to connect with both local audiences and visitors.
The Ferrari Lounge will be open from Friday, September 25 through Sunday, September 27, offering visitors a rare opportunity to experience the marque in one of Zagreb’s most prominent public spaces.
