The landmark “Politika” building in central Belgrade has been sold to M29, a company owned by businessman Boban Rajić, who also holds shares in “Politika Newspapers and Magazines” through his firm Media 026.
According to a statement published on the “Politika” portal, the iconic 17-story building, located at Trg Politika 1 and home to the daily newspaper’s headquarters for over half a century, was owned by NLB Bank Ljubljana since January 2006.
The bank acquired the building after the former state-owned Komercijalna Banka, now part of NLB, took ownership to settle a €37.1 million debt owed by “Politika.” The sale marks a significant shift for the historic property, cementing its future within the ownership of a key stakeholder in Serbia’s media landscape.
