Who Drinks the Most Serbian Rakija

Croatia Remains the Largest Market as China and Malta Show Growing Demand

Serbia exported nearly 4,000 tons of strong alcoholic beverages in 2024, worth around 2.5 billion dinars, and once again the biggest buyer was Croatia. According to the Statistical Office of Serbia, Croatia imported 851 tons of fruit rakija alone — almost double compared to the previous year — while rakija distilled from wine also found its primary market there.

In the category of rakija made from wine and grape pomace, Croatia leads with 326 tons, followed by Montenegro (228) and Bosnia and Herzegovina (146). Notably, several other markets stand out, including Spain, North Macedonia, Bulgaria, and even China, which imported 19 tons in 2024.

Even higher volumes appear in the “other alcoholic beverages” category — traditional fruit rakijas. Here again, Croatia tops the list with 851 tons, ahead of Bosnia and Herzegovina (389), Montenegro (348) and Germany (199). Smaller but diverse markets such as Russia, the United States, Australia, Canada, Malta, Poland, Albania and Latvia also appear on the list. Overall, Serbia increased its rakija exports from 3,071 tons in 2023 to 3,942 tons in 2024, confirming a growing global appetite for traditional Serbian spirits.

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