Uber, the American ride-hailing giant, has finally made its Slovenian debut—though not in its usual disruptor guise.
As of 20 May, residents of Ljubljana can now summon a ride via the familiar Uber app. But there’s a twist: every driver behind the wheel is a licensed taxi professional.
This cautious launch marks a dramatic shift from Uber’s turbulent attempt to enter Slovenia four years ago, when a proposed law to sidestep licensing rules triggered street protests.
Now, with a new administration and a legally aligned approach, Uber has returned as a technological partner—not a provocateur.
Morena Šimatić, Uber’s director for Slovenia and Croatia, says the focus is on local compliance and long-term sustainability.
Rides will follow Ljubljana’s official tariff structure, and over 150,000 users already have the app—many from travels abroad.
Local authorities are optimistic. Deputy Mayor Boštjan Koritnik called the move a “boost for city mobility.”
Meanwhile, wary taxi unions signal cautious acceptance—provided Uber plays fair.
For Slovenia, it’s not a tech takeover. It’s a collaboration.
