Valamar, Croatia’s leading hospitality group, has posted impressive double-digit growth in both revenue and operational profit for 2024, achieving €417 million in revenue—up 12%—and €121 million in operational profit, a 10% rise.
The company’s future looks just as bright, with a strategic plan targeting annual growth and operational profit reaching €150 million by 2026.
Central to Valamar’s vision is its commitment to diversifying income streams, aiming for half of its €500 million target to come from off-season activities, while two-thirds will stem from direct sales.
This strategy is set to reduce the group’s reliance on peak tourist seasons, ensuring more stable revenue throughout the year.
Valamar’s ongoing investments include a €200 million beachfront resort in Poreč, set to open in 2026, and a new family-focused resort on Rab.
Furthermore, the company is dedicated to enhancing employee benefits, with wage increases of up to 15% and housing support for local workers.
Valamar’s goals extend beyond profit—by 2026, it aims to achieve a top-tier ESG rating, solidifying its leadership in sustainable tourism in Croatia.
