In Serbia’s still-challenging business climate, women entrepreneurs are beginning to find firmer footing—thanks in part to digital innovation and local backing.
Tasić, founder of the startup Mybiznest, said that she and her team launched the platform two years ago to make entrepreneurship easier, particularly for micro and small businesses.
She stressed that digitalisation could play a major role in improving the position of entrepreneurs.
Yet, data paints a mixed picture.
It was reported that while around half of the small business sector believes society supports women in starting businesses, a third still thinks such support is seriously lacking.
Furthermore, seven out of ten entrepreneurs are said to believe that women are less likely to pursue entrepreneurial ventures.
In Pirot, however, there appears to be a more optimistic outlook.
Suzana Đorđević, director of the local branch of the National Employment Service, stated that 47 women had been supported over the past two years in starting or developing their businesses.
She added that 2.5 million dinars have been allocated for new female entrepreneurs in 2025, emphasising that early support must become a standard practice, not an exception.
