The agreement was reached between Bidigital and Gigatron founder and CEO Vladan Janković. The transaction remains subject to approval by the relevant competition authorities. As part of the deal, Janković will also acquire an ownership stake in Bidigital Group, while remaining Gigatron’s CEO after the acquisition is completed. He will additionally oversee the group’s operations outside the EU and work on developing synergies between its companies.
The combined group is expected to operate more than 90 physical stores and five online shops, employing over 1,700 people across Serbia, Slovenia, Croatia and Bosnia and Herzegovina.
The partnership is intended to accelerate the development of online sales, expand product ranges and strengthen the integration of digital and physical retail operations. Bidigital Group, which is majority-owned by alternative investment fund Advance Capital Partners AIS II and also includes distribution company Big Partner, generated more than €350 million in revenue in 2025. It operates 26 stores and employs around 720 people across four countries. Gigatron, meanwhile, generated approximately €190 million in revenue last year, employing more than 1,000 people and operating 70 stores in 35 cities across Serbia.
The companies said the partnership would create opportunities for further regional expansion, with the combined group targeting annual revenues of approximately €780 million by 2030.
