Levi Strauss has sent a clear message to markets: the world still loves denim.
Shares in the iconic jeans maker leapt over 7% in Friday’s premarket trading, after the company upgraded its annual revenue and profit forecasts on the back of robust global demand and successful digital and retail strategies.
Sales outside the U.S. — now accounting for 60% of revenue — surged 10%, led by Europe, while American sales climbed 7%.
The brand’s pivot to consumer-first strategies and a renewed push on core “denim lifestyle” lines have paid off handsomely, with notable traction among younger shoppers, particularly in women’s apparel.
Its Beyond Yoga brand also continues to impress.
Even looming U.S. tariffs set for August haven’t shaken investor confidence.
Thanks to agile supply chain shifts to Bangladesh and Cambodia, Levi’s has so far dodged the worst trade blows.
With a P/E ratio of 14.92, Levi’s remains competitively priced against peers like Ralph Lauren and Abercrombie, leaving analysts upbeat about further gains.
Levi’s may be nearly 170 years old — but it’s not wearing thin yet.
