Born into a family of master craftsmen, she transforms heirloom tradition into conceptual elegance, creating pieces that carry memory, meaning, and spirit. In this interview, she speaks to The Region about storytelling through metals, honouring roots, and why true luxury resonates even in silence.
You come from a family where a love for jewellery-making has been passed down through generations. How did you decide to continue this tradition and make it relevant for the modern market?
— In our family, we never chased perfect form. What we did best was restoration—bringing life back to pieces that carried time, love, and stories.
I grew up watching my great-grandfather, grandfather, and mother repair watches and jewellery—not as objects, but as fragments of the soul. These were talismans, filled with the energy of past generations. Restoring their shine while preserving their identity was the art I witnessed every day.
That’s how Magioni was born—not as a brand, but as a point in space and time where story, energy, and matter meet. I’m not a designer. I am a “Cion”—a conceptual mediator.
My role isn’t to produce, but to translate philosophy into tangible, timeless value.
Your jewellery often carries deep symbolism. Is there one piece from your collection that best represents the Magioni aesthetic and values?
— I can’t single out one piece, because I don’t create objects—I build a language of identity. The Koreni, Nasleđe, and ID collections represent three aspects of the same journey—origin, transmission, and self-realisation. Koreni speaks to rootedness and belonging; Nasleđe to what we leave behind; and ID explores what in us cannot be bought, changed, or taken.
One especially meaningful piece is from Koreni—cufflinks made as an homage to Novak Djokovic, a man deeply rooted in his origin yet universally recognised. He was the first to wear them.
I create jewellery not to follow trends, but to create something that will echo in eternity
These cufflinks won the prestigious A’ Design Award in Milan—not just for aesthetics, but for the strength of their message. It’s a quiet but powerful confirmation that the language I speak through my work resonates deeply in today’s world.
I believe identity is the only value that can’t be bought—it’s built over a lifetime. Jewellery, to me, is a tangible, thoughtful form—not just ornament, but testimony. That’s why I use noble materials and gemstones with deep, pure energy. The true value of what I do is not immediate—it will reveal itself in another hand, in a quieter generation, who will understand it in their own way.
Luxury is increasingly moving into the digital space. How does Magioni balance artisanal heritage with online sales—can luxury jewellery truly be experienced without physical contact?
— I’m not against digital. But I believe contact doesn’t have to be physical to be real. Each piece of Magioni jewellery carries meaning, energy, and a narrative that can be felt through words, images, and a carefully shaped experience.
My mission is to ensure that essence isn’t lost in form. In a world that consumes and forgets quickly, Magioni exists to slow things down—to invite people to hold, embrace, and understand something. The true value of my jewellery isn’t in its shine, but in its silence—in the ability to be felt even before it’s touched.
