Taco Bell is preparing to launch its first restaurants in Croatia as part of a broader regional push supported by a €9.9 million investment from the European Bank for Reconstruction and Development (EBRD).
The fast-food giant, known globally for its Mexican-inspired offerings, has chosen the Adriatic nation for its initial entry into the market.
The investment is being directed toward Bosnia-based firms Aptha Global and Tastra, to support the expansion of Taco Bell in Croatia, Slovenia, and the wider region, as well as the growth of KFC operations in Bosnia and Herzegovina.
EBRD officials reportedly stated that the initiative would result in the opening of around 30 new restaurants by 2027, with a focus on employment opportunities and environmental sustainability.
They emphasised that the project would aim to include women and people with disabilities who are currently outside the workforce.
Jean-Marc Peterschmitt, EBRD’s corporate sector director, was quoted as saying the investment reflected a joint commitment to sustainable and inclusive growth.
Aptha Global’s director, Aldina Hadžić, reportedly expressed excitement about EBRD recognising Aptha as a strategic partner, noting the initiative would also promote renewable energy use and circular economy practices.
