Serbia is making a bold pitch for deeper economic integration with China and the global marketplace at the 3rd China International Supply Chain Expo in Beijing.
With 12 leading companies spanning AI, logistics, cybersecurity, and battery tech, Serbia’s national pavilion—backed by its Chamber of Commerce and Development Agency—is signaling serious ambition.
President of the Serbian Chamber of Commerce, Marko Čadež, met top Chinese trade officials and announced high-level talks with tech giants like Alibaba and Nvidia, highlighting Serbia’s growing role in AI and advanced manufacturing.
The presence of brands like Bambi and ElevenEs reflects the country’s unique blend of tradition and tech.
As the West grapples with reconfiguring global supply chains, Serbia is leveraging its geographic and economic position to become a key player—not just a bystander—in the future of international trade.
