Delta Auto Group has signed a strategic partnership with Chinese premium electric vehicle brand AVATR at the Beijing International Automotive Exhibition, paving the way for its entry into the Western Balkans market. Alongside Norway, the region will be among the first in Europe to introduce the brand, with Delta Auto taking on the role of exclusive distributor.
AVATR is backed by three major industry players, Changan Automobile, CATL and Huawei, combining automotive engineering, battery technology and advanced digital systems. This collaboration positions the brand at the intersection of performance, range and next-generation in-car technology.
The agreement follows nearly two years of preparation, reflecting a targeted effort to introduce a brand capable of competing in the premium electric segment. For Delta Auto Group, the move aligns with a broader strategy focused on innovation, high-end mobility and evolving consumer expectations.
AVATR’s next milestone will be its European premiere at the Paris Motor Show 2026, as the company begins to establish its presence across key markets.
