United Group Powers Bulgaria’s Green Energy Future with €120 Million Investment

United Group has made an entry into the renewable energy sector with an initial €120 million investment in Bulgaria, marking a significant step in its regional operations.

The investment encompasses three solar power plants, one of which is already operational, and a large wind farm poised to become one of the few of its kind in the country.

Together, these projects are expected to generate approximately 310,000 megawatt-hours of electricity annually. By 2027, this output will cover 160% of the energy needs for United Group’s Bulgarian operations and 65% of the company’s total electricity consumption. The initiative not only advances the Group’s sustainability goals but also supports Bulgaria’s transition to green energy.

Since entering the Bulgarian market in 2020 with the acquisition of Vivacom, United Group has invested €2.5 billion in technology and innovation. This includes launching the country’s first commercial 5G network, now its largest, and introducing 10 GIGA optical networks and unlimited 5G mobile plans. These advancements have revolutionized digital connectivity, reaching 1.5 million households with FTTH networks and covering 91% of the population with 5G services.

The solar plants will utilize repurposed industrial land to minimize environmental impact, while the wind farm in northeastern Bulgaria will play a crucial role in the nation’s energy future. This green initiative underscores United Group’s commitment to both technological progress and sustainable development in the region.

Have a news tip or story to share? Email us at info@connectingregion.com

Photo sourceUnited Group

Čadež: AI Represents a Generational Opportunity for Serbia

Speaking at the Business Summit 2026 conference in Ložionica, attended by more than 400 participants and 200 business leaders from Serbia...

Slovenian Startup Wins Top Award For DNA Data Storage Technology

BioSistemika won the top prize at the Podim Pitching Competition in Maribor with DATANA, a patented technology designed to store digital data...

Gen Z Lives With AI, But Doesn’t Trust It

Artificial intelligence has become routine for Generation Z in Serbia. More than 80% of young people see AI as...

Microsoft Marks 30 Years in Croatia as AI Becomes the Next Battleground

Microsoft’s journey in Croatia began in 1996 with a modest team of four, led by Goran Radman. Three decades later, the...

Kraš Starts 2026 with Revenue and Profit Growth

Kraš Group reported €45.5 million in revenue in the first quarter of 2026, up 4.3% year-on-year, while net profit...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities