The campaign, set to launch in the coming days, aims to appeal to discerning travellers who value slow travel and eco-friendly destinations.
Titled The Alps. Adriatic. Amazing., the campaign will feature a digital advertising push on the popular Conde Nast Traveller online platform, expected to garner around 12 million views, according to the Slovenian Tourist Board (STO).
Additionally, the campaign will be promoted through social media channels run by Conde Nast Traveller’s publishing house.
In November, Slovenian, Croatian, and Austrian tourism will also be showcased at a luxury tourism business event in the US, organised by the Signature association.
The campaign will highlight the unique attractions of each country, focusing on sustainable tourism, nature conservation, gastronomy, culture, and a relaxed, slow-paced lifestyle
Slovenia will be positioned as the “green heart of Europe,” blending vibrant urban life with stunning natural beauty. STO head Maja Pak Olaj expressed optimism about the collaboration, stating, “We believe that by joining forces we can achieve even better results in remote markets.” The campaign is co-financed with European funds and supported by the European Travel Commission.
American tourists are increasingly drawn to Slovenia, with over 340,000 nights spent in the country last year—a 28% increase from 2022. In the first seven months of 2024 alone, Slovenia recorded a further 17% rise in overnight stays from American travellers.
