Marking a milestone in its technological evolution, Ericsson Nikola Tesla celebrated 75 years of successful operations yesterday, using the occasion to unveil its new visual identity.
The event brought together numerous distinguished guests, including high-ranking representatives of national and local authorities, members of the diplomatic corps, customers, partners, business leaders, academics, representatives of Ericsson Corporation, media, and both former and current employees.
The celebration highlighted the company’s long-standing tradition, transformation, innovation, and achievements.
The new emblem features the acronym ENT, with the central part of the logo stylized to include a beam of light symbolizing the brand’s core values: excellence, innovation, and perseverance.
