MTEL’s Mission: Innovation with Purpose

He emphasised that the services created as a result of innovation, vision, and the dedicated work of all employees are slowly but surely writing the technological history of the region—as MTEL confidently advances on the path to leadership.

“Security is essential in life, as it is in business. That’s why MTEL never stops innovating. When we speak of innovation and security, we must mention our groundbreaking service ‘SiguranNet,’ which provides complete online protection for all MTEL users. As a responsible internet provider, it was our duty to go one step further— to truly offer our customers everything. The era of technological revolution brings great opportunities but also great risks. That’s why we continuously innovate and give users the tools to seize those opportunities and face the risks confidently. As expected of a leader, we continue to set the trends in this field. ‘SiguranNet’ even provides a revolutionary feature for parents: insight into the online content their children consume, making a major step toward combating peer violence,” explained Milovanović. He also pointed out that MTEL is a leader in socially responsible business.

Security is essential in life, as it is in business

“I’m proud of the project we launched a year ago—training all elementary school students across Montenegro in internet safety. Through our educational ‘SiguranNet’ workshops, our employees teach schoolchildren—one of the most vulnerable groups online— how to recognise and prevent all types of potential threats. These workshops are, of course, completely free, as is the internet that we have been providing to schools for over a decade. The Government of Montenegro has recognised MTEL as a key actor in the country’s digital transformation. We have signed Memoranda of Understanding with three ministries: Public Administration, Justice, and Education, Science and Innovation. These agreements include continuous training for citizens, public sector employees, students, pupils and vulnerable groups in using digital skills and tools responsibly,” said Milovanović.

We walk the path of a leader because we know where we are, and where we’re going

He added that MTEL remains a proud supporter of sports, culture, medicine, knowledge, and education.

“We are always on the right side—the side of our citizens. Looking back at the past year, there’s so much to be proud of. We recognise the social value of sport and have for years served as the general sponsor of the Basketball Federation of Montenegro. Recently, we also became the general sponsor of the Jadran Water Polo Club from Herceg Novi, which now competes under the name ‘Jadran m:tel.’ MTEL’s name is tied to big ideas—last year, we also gave our name to the ‘MTEL Morača Arena,’ the former sports centre, which now begins a new chapter in Montenegrin sports and cultural events. We supported projects that raise awareness on breast cancer prevention and early detection. Through the initiative ‘The Right Story’ and the NGO ‘Oro,’ we helped provide a large number of free ultrasound examinations for both our employees and citizens,” he said.

LEADERS IN ALL SEGMENTS

Zoran Milovanović also reflected on MTEL’s results last year, noting that the momentum continues into 2025. He emphasised that the company is celebrating 18 years of operations in Montenegro.

“Our company entered this year as the absolute leader in telecommunications. We’re proud of the results—but they also drive us to keep raising the bar, setting trends, and helping our users fully embrace the possibilities of this new digital era. We walk the path of a leader because we know where we are, and where we’re going. We are always on the side of our users and the citizens of Montenegro. Their trust in MTEL is reflected in the numbers, and our commitment to providing more is reflected in the fact that those numbers keep growing. Our self-care app, ‘Moj mtel,’ now has over 200,000 active users,” Milovanović noted.

He added that trust in MTEL continues to grow daily:

“We entered the year with 40.7% of mobile telephony users, 41.2% of TV service users, and over 44% of internet users. By the end of February, our market position strengthened further: 41.6% mobile market share, or 568,900 users; 41.3% in TV services; and 44.3% of internet users. These numbers inspire and oblige us. Much is expected of us—and we welcome that,” he concluded.

Commenting on MTEL’s development of the most advanced OTT streaming platform in the region, Milovanović stated:

“Our MOVE streaming platform is today the most advanced and functional OTT platform in the market. It offers access to over 250 live TV channels, the ability to rewind up to 7 days, the most stable internet connection, superior picture quality, personalised recommendations, a kids’ corner, and even actor-based content searches. Our OTT platform is comparable to global streaming giants. With MOVE, we’ve taken digital television to a much higher level.”

STATISTICS HIGHLIGHT