The Region vol. 6

Who You Sit Near Matters

Who you sit near at work can elevate your performance or drag it down, making office layout a surprisingly powerful tool for success. Most people...

Smart Reads for Business Leaders & Decision-Makersv

In this issue of The Region, we bring you two standout books that top executives, investors, and policymakers should have on their reading list....

Best Destinations for Executives & Digital Nomads

In an era where work transcends borders, business travel has evolved beyond boardrooms and briefcases. Today’s executives and digital nomads seek destinations that offer...

From the Field to the Boardroom

For many professional athletes, success is measured in trophies, medals, and unforgettable moments on the field. But a growing number are proving that their...

The New Power Players of Adria

From elite waterfront developments and luxury vineyards to cutting-edge hypercars, the Adria region is redefining prestige. Once a hidden gem, it is now emerging...

AI’s Unexpected Impact

Artificial Intelligence (AI) is reshaping industries, driving efficiency, and even offering emotional support in unexpected ways. Once confined to automation and data analysis, AI...

BALKANOPOLY

Someone recently asked me: If the Adria region were a Monopoly game, what would it look like? Probably like the poorest version of Monopoly ever. There...

Discover the Mystical Balkans

Explore the enchanted myths and legends of the Balkans, where history and imagination intertwine. The Zduhać ProtectorsMONTENEGRO, SERBIA, BOSNIA AND HERZEGOVINA In Montenegrin, Serbian, and Bosnian...

Amer Kapetanović, Secretary General of the Regional Cooperation Council (RCC)

The Western Balkans’ Path to the EU

Money alone will not solve the Western Balkans’ challenges—but strategic reforms and stronger regional cooperation just might. As the EU Growth Plan opens new...

How Businesses in the Adria Can Thrive in Green Economy

Sustainability is no longer an optional consideration—it has become a defining factor for business success. Across the Adria region, companies are being pushed to...

Čadež: AI Represents a Generational Opportunity for Serbia

Speaking at the Business Summit 2026 conference in Ložionica, attended by more than 400 participants and 200 business leaders from Serbia...

Slovenian Startup Wins Top Award For DNA Data Storage Technology

BioSistemika won the top prize at the Podim Pitching Competition in Maribor with DATANA, a patented technology designed to store digital data...

Gen Z Lives With AI, But Doesn’t Trust It

Artificial intelligence has become routine for Generation Z in Serbia. More than 80% of young people see AI as...

Microsoft Marks 30 Years in Croatia as AI Becomes the Next Battleground

Microsoft’s journey in Croatia began in 1996 with a modest team of four, led by Goran Radman. Three decades later, the...

Kraš Starts 2026 with Revenue and Profit Growth

Kraš Group reported €45.5 million in revenue in the first quarter of 2026, up 4.3% year-on-year, while net profit...
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