Visa and Halkbank AD Beograd have officially launched the first Visa Signature Business card on the Serbian market, introducing a premium banking product aimed at companies, executives and frequent business travellers. Presented at a launch event in Belgrade, the new card combines corporate expense management tools with a range of premium travel and concierge services.
The card offers advanced expenditure control features designed to help businesses manage cash flow and corporate spending more efficiently, while also including access to airport lounges worldwide, Fast Track airport services, travel insurance and 24/7 concierge support.
According to Visa and Halkbank representatives, the product reflects the growing demand for more sophisticated digital and lifestyle-oriented banking solutions among Serbian companies.
Visa’s Regional Manager for Southeast Europe, Ana Drašković, said modern payment solutions are increasingly becoming an important tool for business growth and operational efficiency. Halkbank Beograd General Manager Süleyman Bulut stated that the launch sets a new benchmark on the Serbian market and reflects the bank’s broader strategy focused on innovation, digital transformation and enhancing the customer experience for corporate clients.
