The new store, spanning 1,000 square meters, will be located in the heart of Sarajevo, according to a statement by Neptun’s CEO, Alexandros Kosenas, reported by local media.
Neptun, which currently operates 30 stores across Albania, 28 in North Macedonia, and 14 in Kosovo, plans further expansion in the region. In addition, Kosenas revealed that Neptun will introduce its sub-brand, Nova Electronics, to the Kosovo market, where Nova already has 20 stores in Albania.
Neptun, founded in 2001, is owned by the Balfin Group and specializes in retailing home appliances, televisions, smartphones, and gaming consoles.