Thursday, 30th October 2025

Lidl’s Strategic Expansion into Bosnia and Herzegovina

The German retail giant Lidl plans to open a series of stores across Bosnia and Herzegovina, with Banja Luka set to be a key focus in this ambitious retail expansion

Lidl, the German retail powerhouse, is making bold strides into Bosnia and Herzegovina, with plans to open multiple stores across the country by the end of 2026.

The first major concentration of these outlets will be in Banja Luka, the largest city in the Republika Srpska region, where six locations are slated for development.

At present, only one site in the Petrićevac neighbourhood has been secured, with construction imminent.

While negotiations are progressing for other sites, including a former motel in Lazarevo and a potential location near the Tropic shopping centre, obstacles persist, such as the failure to relocate an Audi service centre in Borik.

Beyond Banja Luka, Lidl is also advancing plans in cities like Laktaši, Gradiška, Doboj, and Trebinje, with the aim of bringing its affordable, quality offerings to a broader Bosnian audience.

Despite the challenges, Lidl’s commitment to establishing a significant retail presence in Bosnia looks set to reshape the local market.

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