Ananas E-Commerce, Serbia’s first regional online marketplace, has surpassed one million listed products just three years after launch—confirming its status as the country’s fastest-growing digital retail platform.
Backed by Delta Holding, Ananas now partners with over 1,500 merchants across 2,000 categories, from home goods to handmade Serbian crafts. It also leads in key verticals, including books (30,000 titles), furniture (43,000 items), and consumer electronics.
Ananas CEO Marko Carević described the milestone as a turning point for the region’s online retail landscape, saying Ananas aims to become “the first name in online shopping.”
