Despite a sluggish start to Croatia’s tourist season—blamed partly on a late Easter and persistent seasonality—Valamar Grupa has firmly retained its status as the country’s leading tourism company.
In the first half of 2025, revenues surged 17.5% to €143.7 million, driven largely by price hikes and high-performing premium hotels and camps, especially in Rab, which saw a 40% uptick.
However, not all is sun-soaked. Operating costs jumped 12.6%, mainly due to wage increases aimed at easing labour market pressures.
The group posted a net loss of €24.5 million, though a €15.4 million tax gain offered some cushion.
Arena Hospitality also showed promise, while Maistra’s growth was capped by renovation closures despite an 8% price lift.
As Croatia’s hospitality giants double down on quality, it’s clear the premium path is profitable—but costly.
