Serbia-based Fashion Company has successfully issued long-term corporate bonds worth 8.45 billion dinars (approximately €72 million), in a move aimed at supporting further expansion and strengthening financial flexibility. The funds will be used to grow the company’s retail network, accelerate digital transformation, finance working capital and refinance existing liabilities.
The issuance was carried out under a programme supported by the World Bank through its “Market-Relevant Roadmap” initiative, highlighting efforts to develop Serbia’s domestic capital market.
Trading officially began with a “Ring the Bell” ceremony at the Belgrade Stock Exchange, where the bonds were listed on the Open Market segment intended for qualified investors.
Company CEO Stefan Babović described the issuance as a significant milestone, noting that such financial instruments contribute to building a more stable and market-oriented investment environment. The transaction is seen as an important signal for the broader adoption of corporate bond financing in Serbia, supporting both business growth and the long-term development of local capital markets.
