Friday, 10th October 2025

Investing in the Future of Green Hydrogen

Although Serbia is not an EU member state, the European Green Deal applies to the country, along with the other Western Balkan countries, the governments of which have committed themselves to implementing the Green Agenda for the Western Balkans, as a concrete plan to extend the Green Deal to Southeast Europe.

Serbian public interest in topics related to the environment and climate change has been on the rise in recent years, a positive contribution to which has been provided by the EU for the Green Agenda in Serbia project, which is being implemented by UNDP in cooperation with the Embassy of Sweden and the European Investment Bank (EIB), with additional funding provided by the governments of Sweden, Switzerland and Serbia.

It focuses on decarbonising the economy and achieving the goals of the Paris Agreement, reducing pollution of the natural environment and harmonising Serbia’s legislative framework with the EU acquis in the Green Agenda’s priority areas.

The war in Ukraine accelerated the need for Serbia to secure new sources of energy and it has been estimated that investing in green hydrogen would reduce the need for Serbia to produce electricity from coal, which is a major environmental polluter, and increase production of renewable energy like wind and solar.

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