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Sobir Djaffar Named New Managing Director of Heineken Serbia

Sobir Djaffar has taken over as new Managing Director of Heineken Serbia

Djaffar comes to Serbia from the position of Director Beerwulf, a Dutch company operating within the HEINEKEN Group. By leading a strategic review of the company’s direction and performance, he has achieved significant results, and has more than 17 years of broad experience in shaping and executing business strategies, driving change and delivering growth.

Djaffar started his career at HEINEKEN in 2011. As Head of Sales and Distribution of HEINEKEN Mongolia, he had a thorough understanding of the market and operational processes, while his role as the company’s Sales Capability Development Manager in New Zealand further expanded his expertise in sales and distribution. Moreover, he had the opportunity to act as Sales and Trade Marketing Director in Myanmar. The ability to effectively adapt to different business cultures and markets demonstrates his ability to manage international operations while delivering business goals, was said in the company’s statement.

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