Friday, 10th October 2025

Valamar’s Ambitious Growth Plan

With a clear roadmap to 2026, Valamar is reshaping the landscape of Croatian tourism with ambitious investments, operational excellence, and a focus on year-round revenue growth.

Valamar, Croatia’s leading hospitality group, has posted impressive double-digit growth in both revenue and operational profit for 2024, achieving €417 million in revenue—up 12%—and €121 million in operational profit, a 10% rise.

The company’s future looks just as bright, with a strategic plan targeting annual growth and operational profit reaching €150 million by 2026.

Central to Valamar’s vision is its commitment to diversifying income streams, aiming for half of its €500 million target to come from off-season activities, while two-thirds will stem from direct sales.

This strategy is set to reduce the group’s reliance on peak tourist seasons, ensuring more stable revenue throughout the year.

Valamar’s ongoing investments include a €200 million beachfront resort in Poreč, set to open in 2026, and a new family-focused resort on Rab.

Furthermore, the company is dedicated to enhancing employee benefits, with wage increases of up to 15% and housing support for local workers.

Valamar’s goals extend beyond profit—by 2026, it aims to achieve a top-tier ESG rating, solidifying its leadership in sustainable tourism in Croatia.

Have a news tip or story to share? Email us at info@connectingregion.com

Zuckerberg Predicts Mobile Phones Will Disappear by 2030

TThis is inevitable as new technologies like augmented reality (AR) glasses and virtual reality (VR) devices reshape how people...

ProCredit Launches ProConnect Platform

The platform is the first of its kind in the region, offering firms the ability to present their products...

Switzerland Tops Global Innovation Ranking, China Enters Top 10

China has entered the top 10 for the first time, taking the 10th spot and replacing Germany, which fell...

Meta, Google, Microsoft Pay Top AI Experts Up to $300K

Meta, Google, and Microsoft offer top researchers up to $300,000 annually—and up to $1.5M over four years. Meta recently...

World First: Albania Elevates AI to Ministerial Rank

In a world first, Albania has appointed an artificial intelligence system to ministerial rank. Prime Minister Edi Rama announced...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities