Victoria’s Secret, the renowned American lingerie and beauty brand, is set to open its first store in Serbia in May 2025, bringing its full range of products, including cosmetics, lingerie, and swimwear, to the Ušće Shopping Center in Belgrade
Iconic American brand Victoria’s Secret is coming to Serbia, offering its full range of products, including cosmetics, lingerie, and swimwear.
The first store is scheduled to open in May 2025 at the Ušće Shopping Center in Belgrade, with plans to expand to Slovenia shortly after.
This marks a significant milestone for the Serbian retail market, as the popular US-based brand introduces its signature offerings to local shoppers.
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