Thursday, 30th October 2025

Surf’n’Fries Joins Formula 1 in Jeddah

From Rijeka to the racetrack – a Croatian fast-food brand accelerates onto the global stage at the Saudi Arabian Grand Prix

In a milestone for Croatian entrepreneurship, it was confirmed that Surf’n’Fries would become the first Croatian brand to participate at a Formula 1 event, serving its signature fries to visitors at the Saudi Arabian Grand Prix in Jeddah from 18 to 20 April 2025.

The company, founded in Rijeka in 2009, was said to have revolutionised fast food with its inventive packaging and street food concept, and had since expanded into more than 20 countries worldwide.

At the Grand Prix, it was reported that Surf’n’Fries would operate two specially designed mobile units, built to serve large crowds efficiently without compromising on quality.

Co-founder Denis Polić stated that the moment marked a major achievement for the brand, noting that appearing alongside some of the world’s most recognisable names was a sign of Surf’n’Fries’ success.

His business partner, Andrija Čolak, expressed pride that thousands of visitors would be able to experience a Croatian product on one of the world’s biggest sporting stages, and he credited their Saudi franchise partners for making the opportunity possible.

The collaboration was described as a natural next step, reflecting the brand’s growing presence in the Middle East and its increasing appeal as a partner for large-scale events – suggesting even greater ambitions ahead.

Have a news tip or story to share? Email us at info@connectingregion.com

The Minister Who Isn’t Human

When an Avatar Joins the Cabinet, Politics and Algorithms Collide In a world still debating AI’s limits, Albania simply acted...

Over 250 Workers Jobless After Kentaur Shuts Down Factory in Vranje

The Danish-owned company Kentaur Balkans has abruptly closed its factory in Vranje, Serbia, leaving around 250 workers without jobs....

Vučić Says Serbia Can Buy Russian Stake in NIS, but Moscow Prefers Third-Party Sale

The offer was made during a recent meeting with Alexander Dyukov, Chairman of the Board at Gazprom Neft, and...

Ferrari and Maserati Enter the Electric Vehicle Market

Ferrari unveiled its first fully electric car, the Elettrica, boasting over 1,000 hp, four in-house-developed electric motors, a 0-100...

Zuckerberg Predicts Mobile Phones Will Disappear by 2030

TThis is inevitable as new technologies like augmented reality (AR) glasses and virtual reality (VR) devices reshape how people...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities