The Croatian campaign “Šta to stavljaš u nos?” has distinguished itself among the best, emerging from a pool of 4,750 finalists and winning entries from global, regional, and national Effie Awards competitions.
According to the Effie Index 2024, which measures effectiveness based on national Effie competition results, the campaign received top accolades at the Days of Communication in Rovinj last year.
Meralys was declared the most effective brand in Croatia for 2023 across all categories, while JGL was named the most effective advertiser
The creative agency Utorak, responsible for the “Šta to stavljaš u nos?” campaign, was recognized as the most effective agency.
The Effie Index ranks the most effective companies based on the outcomes of more than 50 national Effie Awards competitions spanning 125 markets worldwide.
This year, over 4,750 finalists and winning entries from global, regional, and national Effie Awards.
Adding to this extraordinary success are the results of the recent Brand Health Tracking study for Meralys in Croatia, which show a clear brand connection, influence on purchase decisions among both customers and non-customers.
This recognition underscores the campaign’s impact and the outstanding performance of Croatian advertising in the global arena.
