Thursday, 30th October 2025

e& PPF Telecom Group Expands Footprint in Serbia

A strategic move set to transform Serbia's telecom landscape as e& PPF Telecom Group welcomes SBB into its fold, promising enhanced services, rich content, and significant growth

In a momentous step for both companies, e& PPF Telecom Group has successfully acquired SBB Serbia BroadBand, marking a significant expansion in the Serbian telecom market.

The merger combines two leading players with a proven track record, creating a strong foundation for future success.

This strategic alliance is poised to deliver an enriched customer experience, with SBB users set to gain access to an expanded range of TV content, including exclusive sports offerings, and a broader spectrum of telecom services.

Additionally, the integration will unlock powerful synergies, enhancing service quality and fostering innovation.

The acquisition was described as marking a new chapter for e& PPF Telecom Group, offering them a chance to lead the industry and shape the future of telecom in Serbia.

With a combined team of experts, the companies are set to solidify their position as market leaders.

For customers and employees alike, this merger promises exciting opportunities for growth and advancement, bringing Serbia closer to the future of telecom innovation.

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