DM drogerie markt commemorated its 20th anniversary of operations in Serbia with a grand celebration, attended by over 1,000 guests from Serbia, Austria, and the wider region. Hosted under the banner “20 years together for each other,” the event celebrated the drugstore chain’s legacy of business success and community engagement, setting the stage for future growth and innovation.
The event encapsulated dm’s commitment to social responsibility and customer loyalty, which have been instrumental in establishing the brand as a staple for quality and value in the Serbian market. With initiatives like the “Plant a Tree” campaign and the introduction of the ALWAYS AFFORDABLE pricing concept, dm has consistently led with innovative approaches to retail and community support.
The celebration, enhanced by performances from local dance group Una Saga Serbica and singer Igor Simić, offered guests an array of gourmet treats and interactive experiences, including a creative photo corner. This festive gathering not only underscored dm’s impactful presence in Serbia but also its role as a trendsetter in corporate event organisation, promising many more years of market leadership and community service.
