In a strategic move to further consolidate its presence in Central and Eastern Europe, TikTok has appointed Aleph as its exclusive sales partner across seven key markets, including Slovenia, Serbia, Bulgaria, Croatia, Latvia, Estonia, and Lithuania.
This partnership marks a significant expansion of Aleph’s reach in a region where TikTok’s popularity continues to soar, offering brands an unparalleled opportunity to connect with engaged audiences through the platform’s viral short-form video content.
Rafał Drzewiecki, TikTok’s Country Manager for Central Europe, highlighted the growing demand for TikTok’s advertising services in these markets and emphasized the importance of Aleph’s deep local knowledge and operational expertise.
With this collaboration, TikTok aims to deliver consistent, high-quality services to advertisers and help them achieve their business objectives.
Ignacio Vidaguren, COO of Aleph, echoed this sentiment, stressing the value of TikTok as a marketing channel for brands seeking to reach dynamic, highly engaged communities.
He expressed confidence that Aleph’s close partnership with TikTok will provide regional advertisers with the tools, training, and support they need to harness the platform’s full potential.
