Al Dahra Srbija has invested €6 million in state-of-the-art agricultural equipment this year, reinforcing its push for sustainable farming practices. Managing over 20,000 hectares and more than 20 crop varieties, the company is modernising operations with energy-efficient tractors, harvesters, and precision tools designed to lower emissions and reduce fuel use.
General Manager Dušan Radičević stressed that sustainability is “an obligation to future generations,” positioning Al Dahra as a regional leader in eco-conscious agriculture.
Since entering the Serbian market in 2018, the company has invested over €85 million—with plans to reach €100 million by the end of 2025.
