As it toasts its 60th anniversary, Slovenian caravan and campervan maker Adria Mobil is not just looking back, but racing ahead.
The Novo Mesto-based manufacturer has rolled out nearly 16,000 vehicles in 2023/24, posting a record €737 million in revenue—proof that the appetite for life on the road shows no signs of slowing.
Since 1965, Adria has crafted over 725,000 leisure vehicles. Now part of France’s Trigano Group, it employs 2,000 staff and boasts over 500 sales points in more than 30 countries.
CEO Gregor Adler acknowledges a post-pandemic slowdown, especially in Scandinavia, but sees bright horizons as campervans outpace caravans in popularity.
Adria is recalibrating—scaling back production volumes, upping quality, and preparing a new five-year strategy.
Adler said the company foresaw above-average success and further growth in market share. He added that even the looming spectre of Chinese competition did not concern him, as the motorhome world was, in his words, “more conservative than the automotive one.”
To mark its diamond jubilee, the company unveiled sleek new models—and welcomed Slovenia’s economy minister to the festivities.
