Who you sit near at work can elevate your performance or drag it down, making office layout a surprisingly powerful tool for success.
The German
Footprint
No.6
Opinion
Damien Sorrell, EIB Head of Regional Hub for the Western Balkans
Transformation of the Western Balkans Economy
The German Chapter
Marjan Vučak, President of AHK Croatia
Where German Industry Feels at Home
Marjan Vučak, President of the German-Croatian Chamber of Commerce - AHK Croatia, on the German investments shaping Croatia’s future, why relationships matter in business, and how Croatia is becoming a gateway to the wider Adria region.
With bilateral trade exceeding €8.46 billion in 2023,...
Roundtable
What Will Define Business Success in Adria in the Next 5 Years?
From shifting geopolitical conditions to digital acceleration and workforce gaps, companies across the Adria region are facing a whirlwind of change. To explore what will define success in this landscape, The Region brings together six prominent leaders from different sectors and countries. Their...
Bussines Stories
Ljilja Pižurica, Executive Director of NELT MNE
Nelt MNE Leads in Innovation and Sustainability
Nelt MNE stands at the forefront of logistics and distribution in Montenegro, providing integrated solutions that enhance efficiency and competitiveness for its partners. With a strong focus on innovation, digital transformation, and sustainable practices, the company continues to strengthen its market leadership.
In an...
Bogdan Gavrilović, Managing Director of World Transport Overseas Group
Driving Global Logistics Forward
With a mission to bridge tradition and innovation, the World Transport Overseas (WTO) Group is charting a clear path toward becoming a truly global logistics provider. In this exclusive interview, Managing Director Bogdan Gavrilović discusses the company’s ambitious Vision 2030 strategy, its latest...
Marko Nikolić, CEO of Innomotics Serbia
Driving Serbia’s Green and Industrial Transition
From replacing steam or gas turbines with electric motors and drives to enabling growth by increasing efficiency, Innomotics is driving forward innovation, sustainability, and digitalization in Serbia and the Adria region.
With global expertise and local execution, the company is positioning itself as...
Zoran Milovanović, Executive Director of MTEL Crna Gora
MTEL’s Mission: Innovation with Purpose
He emphasised that the services created as a result of innovation, vision, and the dedicated work of all employees are slowly but surely writing the technological history of the region—as MTEL confidently advances on the path to leadership.
“Security is essential in life,...
Laura Tyler, CEO of Adriatic Metals Plc
Mining the Future with Adriatic Metals
From digitalisation to safety innovations, she shares how Adriatic Metals is setting new standards while ensuring long-term prosperity for the region.
Mining has shaped this region for centuries, from medieval times to the present, and all signs point to it playing a crucial role...
Prokopije Perić, CEO, Plus d.o.o.
A Trusted Partner for a Changing Market
In this interview for The Region, CEO Prokopije Perić discusses the company’s strategic direction, its focus on distribution and innovation, and how a commitment to people and technology is shaping its path forward.
Plus d.o.o. has positioned itself as a leading importer and distributor...
Company Fruvita is launching Fruvita Puree – ONLY FRUIT
Fruvita wished to offer its consumers one more 100 % natural product, adapted to a busy lifestyle. Fruvita Puree is the perfect choice for everyone who wants a nutritionally rich snack, practical for consumption anytime and anywhere.
Five irresistible flavors
Fruvita Puree comes in five...
Innovation
AI’s Unexpected Impact
Artificial Intelligence (AI) is reshaping industries, driving efficiency, and even offering emotional support in unexpected ways. Once confined to automation and data analysis, AI is now an integral part of customer service, workplace mental health, and personal well-being. This article explores its influence...
The Sustainability Playbook
How Businesses in the Adria Can Thrive in Green Economy
Sustainability is no longer an optional consideration—it has become a defining factor for business success. Across the Adria region, companies are being pushed to rethink their strategies in response to regulatory shifts, consumer expectations, and financial incentives linked to environmental responsibility. Some see...
Status
The New Power Players of Adria
From elite waterfront developments and luxury vineyards to cutting-edge hypercars, the Adria region is redefining prestige. Once a hidden gem, it is now emerging as a global powerhouse in high-end real estate, bespoke travel, and next-generation luxury investments.
From Hidden Gem to Luxury Hotspot
The...
New
Consumer Revolt
How the Adria Region is Fighting Against High Prices
Silent Uprising - Consumers Take On Big Retail
It started as a single day of protest in Croatia—but within a week, consumers across Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, and Slovenia joined a region-wide boycott, refusing to spend money at major retailers. Their...
Zoran Drakulić on What Must Change
Zoran Drakulić Urges a New Economic Approach
Serbia stands at a crossroads where business and politics intertwine, shaping the country’s economic future in ways that spark both ambition and concern.
Few understand this dynamic better than Zoran Drakulić, a businessman who has built his career navigating industries from energy to...
How RCC is helping the WB
Amer Kapetanović, Secretary General of the Regional Cooperation Council
The Western Balkans’ Path to the EU
Money alone will not solve the Western Balkans’ challenges—but strategic reforms and stronger regional cooperation just might. As the EU Growth Plan opens new financial opportunities, the region faces a crucial test: implement reforms or risk being left behind.
Amer Kapetanović, Secretary General...
Tales
Discover the Mystical Balkans
Explore the enchanted myths and legends of the Balkans, where history and imagination intertwine.
The Zduhać Protectors MONTENEGRO, SERBIA, BOSNIA AND HERZEGOVINA
In Montenegrin, Serbian, and Bosnian folklore, a zduhać is believed to be a man whose soul can leave his body during sleep to...
Exploring the Untamed Side of The Adria
The Elusive Balkan Lynx
Hidden in the dense forests of the Adria region, the Balkan lynx moves like a ghost. With fewer than 50 left in the wild, can we still save this guardian of the wilderness?
A Silent Phantom in the ForestIn the rugged terrains of the...
Crossover
From the Field to the Boardroom
For many professional athletes, success is measured in trophies, medals, and unforgettable moments on the field. But a growing number are proving that their talents extend beyond the game, as they build careers in business after retiring from sports. Across the Adria region...
New
Business Travel
Best Destinations for Executives & Digital Nomads
In an era where work transcends borders, business travel has evolved beyond boardrooms and briefcases. Today’s executives and digital nomads seek destinations that offer not only seamless connectivity and world-class infrastructure but also a stimulating environment for networking, productivity, and quality of life....
New
Roast
BALKANOPOLY
Someone recently asked me:
If the Adria region were a Monopoly game, what would it look like?
Probably like the poorest version of Monopoly ever.
There would be no railway stations—except maybe in Slovenia. Waterworks and Elektra would be the most expensive properties, naturally, because...
Stay tuned – News stories from the Adria!
Who You Sit Near Matters
Smart Reads for Business Leaders & Decision-Makers
In this issue of The Region, we bring you two standout books that top executives, investors,
and policymakers should have on their reading list.
Coming in