Friday, 10th October 2025

Novi Sad Lands Major Investment Deal with Shanghai Automotive Giant SHAC

The Mayor of Novi Sad, Milan Đurić, has signed an agreement with Shanghai Huizhong Automotive Manufacturing (SHAC) in Shanghai, marking the Chinese company’s first manufacturing facility in Europe

The factory, set to open next year, will employ 150 workers and produce vehicle chassis for the European market.

“This is a highly important investment for Novi Sad,” Đurić noted, emphasizing the positive impact SHAC’s entry will have on local economic growth and tax revenue. The deal aligns with Serbia’s broader push to attract foreign direct investment and strengthen its position in the automotive supply chain.

SHAC, which specializes in the production of trucks, buses, and vans, is poised to contribute to the city’s GDP growth, bolstering Novi Sad’s role as an emerging hub for industrial development. The move reflects China’s increasing interest in expanding its footprint in Europe’s automotive sector through strategic investments.

The new facility will not only provide local employment but is also expected to foster further partnerships between Serbia and global companies.

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Photo sourceGrad Novi Sad

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