Thursday, 30th October 2025

Mercator’s Emba Joins Austria’s Agrana Group

Cross-border integration reshapes regional food industry

Slovenian food producer Mercator Emba will now operate under the umbrella of Austria’s Agrana Group, one of Europe’s largest agribusiness companies. The deal extends Agrana’s reach in Southeastern Europe while giving Emba access to new research, technology, and distribution muscle.

For consumers, the integration promises a wider range of products and innovation in healthier and more sustainable categories.

For the companies, it offers resilience against cost pressures, volatile supply chains, and shifting consumer tastes.

This move reflects a broader pattern in the Adria food industry: local producers are increasingly drawn into cross-border value chains, ensuring competitiveness in global markets while keeping the distinct identity of regional brands alive.

Have a news tip or story to share? Email us at info@connectingregion.com

The Minister Who Isn’t Human

When an Avatar Joins the Cabinet, Politics and Algorithms Collide In a world still debating AI’s limits, Albania simply acted...

Over 250 Workers Jobless After Kentaur Shuts Down Factory in Vranje

The Danish-owned company Kentaur Balkans has abruptly closed its factory in Vranje, Serbia, leaving around 250 workers without jobs....

Vučić Says Serbia Can Buy Russian Stake in NIS, but Moscow Prefers Third-Party Sale

The offer was made during a recent meeting with Alexander Dyukov, Chairman of the Board at Gazprom Neft, and...

Ferrari and Maserati Enter the Electric Vehicle Market

Ferrari unveiled its first fully electric car, the Elettrica, boasting over 1,000 hp, four in-house-developed electric motors, a 0-100...

Zuckerberg Predicts Mobile Phones Will Disappear by 2030

TThis is inevitable as new technologies like augmented reality (AR) glasses and virtual reality (VR) devices reshape how people...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities