This year, the bank allocated €98,000 for 170 newborns, while over nine years the program has supported nearly 1,800 children with a total of around €700,000. The initiative is part of the bank’s broader corporate social responsibility program promoting family support and early financial literacy.
In addition to cash assistance, the bank deposited funds into the children’s savings accounts to encourage healthy financial habits from a young age. Ahead of the New Year, a traditional gathering for employees’ children was organized, featuring a theater performance, photos with Santa Claus, and gift distribution. The bank’s marketing director emphasized that programs supporting employees and promoting financial education strengthen both the workplace environment and family values.
