In a bold leap towards sustainable tourism, Croatia is preparing for an unprecedented transformation, with more than a billion euros set to be invested in luxury hotels over the next two years.
International hospitality giants such as Hyatt, Marriott, Accor, and Hilton are entering the market, with several high-end properties slated to open throughout 2025.
In Pula, a former Austro-Hungarian fortress is being reimagined as a luxurious resort, while Zadar will welcome its first five-star hotel, Hyatt Regency, located in the iconic Maraska factory.
Hilton is also making waves by opening a new hotel on the picturesque island of Ugljan, contributing to job creation and boosting off-season tourism.
Despite tourism being Croatia’s economic cornerstone, hotels account for only 10% of the nation’s accommodation capacity.
Experts, including Veljko Ostojić, president of the Croatian Tourist Board, argue that doubling this figure is crucial for maintaining competitiveness in an increasingly crowded market.
With new developments underway across Split, Rijeka, Poreč, and Plitvice Lakes, Croatia’s tourism industry is brimming with optimism as it seeks to cement its status as a luxury destination.
