Thursday, 30th October 2025

WH Smith Expands into Serbia with First Stores at Belgrade Airport

WH Smith, the historic British retail group established in London in 1792, is making its entrance into the Serbian market

This November and December, WH Smith will open two stores at Nikola Tesla Airport in Belgrade. A third store is set to follow in January, according to Malta-based Miller Group, WH Smith’s exclusive partner and license holder for multiple markets, including Serbia.

These initial openings mark the first phase of WH Smith’s expansion strategy in Serbia. Currently, the group is focusing on airport locations, with Miller Group noting that further details on the next steps of the Serbian rollout are yet to be announced. 

With a global presence across more than 30 countries and a workforce of 14,000, WH Smith is renowned for its convenient retail locations, often found in high-traffic areas such as airports, train stations, and business centers. 

Have a news tip or story to share? Email us at info@connectingregion.com

Photo sourcewhsmithplc.co.uk

The Minister Who Isn’t Human

When an Avatar Joins the Cabinet, Politics and Algorithms Collide In a world still debating AI’s limits, Albania simply acted...

Over 250 Workers Jobless After Kentaur Shuts Down Factory in Vranje

The Danish-owned company Kentaur Balkans has abruptly closed its factory in Vranje, Serbia, leaving around 250 workers without jobs....

Vučić Says Serbia Can Buy Russian Stake in NIS, but Moscow Prefers Third-Party Sale

The offer was made during a recent meeting with Alexander Dyukov, Chairman of the Board at Gazprom Neft, and...

Ferrari and Maserati Enter the Electric Vehicle Market

Ferrari unveiled its first fully electric car, the Elettrica, boasting over 1,000 hp, four in-house-developed electric motors, a 0-100...

Zuckerberg Predicts Mobile Phones Will Disappear by 2030

TThis is inevitable as new technologies like augmented reality (AR) glasses and virtual reality (VR) devices reshape how people...
spot_img

Connecting the Adria Region Decision Makers

The Region is more than a publication - it's where the region's elite converge for insights and opportunities