Friday, 10th October 2025

Trump Tower Plans in Belgrade Spark Controversy

Luxury development set to transform Belgrade skyline

In a move that intertwines international business with historical sensitivities, Jared Kushner, son-in-law of former U.S. President Donald Trump, has announced plans to construct a luxury hotel and apartment complex in Belgrade, Serbia. This project, in partnership with Dubai billionaire Mohamed Alabbar, is set to rise on the site of the former Yugoslav Ministry of Defence building, a location heavily bombed during the 1999 NATO intervention.

The proposed development will feature a 175-room hotel and 1,500 residences, with sales expected to commence later this year. Kushner, leading Affinity Partners, has expressed enthusiasm about the venture, highlighting its potential to rejuvenate the area.

However, the initiative has ignited significant controversy. The former Ministry of Defence building stands as a poignant symbol for many Serbians, serving as an informal memorial to those affected by the NATO bombings. Critics argue that replacing this historic site with a luxury complex is both insensitive and disrespectful to the nation’s past.

Aleksandar Jovanović Ćuta, an opposition politician, voiced his disapproval, stating, “It’s outrageous for the site where people were killed and bombed to be turned into a place with jacuzzis and casinos.” This sentiment reflects a broader unease among Serbians who view the project as an affront to their collective memory.

Despite the backlash, the Serbian government has approved the contract with Kushner and Alabbar, emphasizing the potential economic benefits and the opportunity to attract further foreign investment.

As the project moves forward, it remains to be seen how it will balance commercial ambitions with the deep-seated historical and emotional significance of the site.

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Photo sourcearabianbusines

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