Thursday, 30th October 2025

Tetra Pak Names Alex Henriksen as New Eastern Europe Managing Director

Tetra Pak has announced that Alex Henriksen will assume the role of Managing Director for Eastern Europe starting 1st August

Henriksen will take over from Lyndsey Loyden-Edwards, who is transitioning to a new role within the company.

Henriksen, who joined Tetra Pak in 1998, has a wealth of experience from various senior positions at both European and global levels. He has been serving as the Managing Director for Northern Europe since 2020, overseeing operations across 13 countries, including Scandinavia, the Baltics, the UK, and Ireland.

In his new position, Henriksen will be responsible for Tetra Pak’s business operations in 16 countries and managing seven sales offices. 

He brings a strong background in key account management, technical service expertise, and a focus on enhancing client profitability through effective partnerships.

“I am excited to collaborate with the team in Eastern Europe to advance our customers’ businesses in this region,” said Henriksen. “I also wish to extend my gratitude to Lyndsey Loyden-Edwards for her exceptional work in bolstering Tetra Pak’s market presence in Eastern Europe over the past few years.”

Loyden-Edwards reflected on her tenure, saying, “Leading this remarkable team in the dynamic Eastern European market for the past three and a half years has been a privilege. I am confident that Alex, with his outstanding operational and engineering skills, will take Tetra Pak and our customers to new heights in the region.”

Henriksen’s appointment is expected to bring continued growth and innovation to Tetra Pak’s Eastern European operations, leveraging his extensive experience and strategic vision.

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